Hey Messenger Marketing Fans I have a treat for you today!! Who wants better quality leads?
Better leads = higher conversions = more money! But how can you ensure you are engaging with your best leads? That is where lead scoring comes in!
Lead scoring can help you better understand who are your most valuable and engaged leads. With the help of ManyChat and your Messenger Bot, you can continually employ lead scoring as subscribers in your Messenger bot take various actions. Add points to a users lead score when they sign up for a webinar via your messenger bot. Add points to a user's lead score when they subscribe to sequences. Add lead score points wherever you think it shows the subscribers is becoming a better and stronger lead.
In this weeks video I will not only show you how to do lead scoring inside of your messenger bot using ManyChat, but I will also take you a step further and show you how to do a Google sheets lookup and update to the lead score inside of Google Sheets, so you can continually track all your Messenger Bot subscribers lead scores and see them at a glance inside of a Google spreadsheet.
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